That pretty much sums up Rita's. My new favorite treat is the Georgia peach gelati: Vanilla custard on the bottom, Georgia peach italian ice in the middle, vanilla custard to top it off. It's nigh unto peaches 'n' cream. Located on 3rd St, about 3rd North. I even love that their drive-through is on the wrong side of the car, and that you can't go in, but must sit outside on the benches to be entertained by the coming and going of the beach lovers.